Inconsistent business listings can spread across the web like a deadly disease, affecting major online directories and search engines that control local search results.
Forty percent of local businesses have listing errors (cite Vendasta data), and 73% of consumers lose trust in a brand when their listings are incorrect (Search Engine Land). Guess where they’re going? That’s right—the competitors who are more discoverable.
Good news is, it’s an easy fix with big benefits. By claiming and correcting your business listings across the web, you not only prevent charity for your competitor, you boost your SEO results and gain more visibility among potential customers.
The data landscape is very complex, and understanding how data changes across the web can be challenging. Therefore, it’s critical to report on how everything is working.
The Blūe Lion digital platform provides what similar tools don’t: complete transparency with tracking and reporting metrics so you can see exactly what’s happening with your information, and the value the service is providing.